Until recently, business corporations dismissed most online communities as merely a platform for gaming and entertainment. However, with the youth market becoming more and more viable by the day, this segregation of potential costumers online represents a great way for business organizations to reach out in the cheapest possible manner.
The biggest advantage of going online is that you can reach out to a large audience base without spending loads on television ads or banner campaigns. The beauty of online interaction lies in its simplicity, cost effectiveness and quickness. A newsletter to a selected group of customers can often lead to better results than widespread media campaign for the basic reason that you are reaching out to a selected group of people who have a high probability of being your customers at some point of time or the other. Besides proper service online often leads to a growth in business as most people who buy online are likely to review it in a social website or community. With a wide range of social networking and communities to choose from, going online can save the company much needed time and resources in finding out it's potential customers.
The 1st Online Media Conference of the northern region is being held on the 7th of august 2010 at the P.H.D Chamber, Sector 31-A, Chandigarh. The conference is centred around Online Media, with sessions on what is online media and how it can be distinguished from social media; How online media can be used for online marketing; And what are the legal constraints and opportunities in using online media.
The highlight of the conference is an open forum discussion on how online media is taking over other forms of media, which will be presided over by four renowned personalities from electronic media, print media, radio and online media, i.e Jyoti Kamal (Chief of Bureau at Network18) , Ramesh Vinayak (Resident Editor, Northern Region, Hindustan Times) , Sandeep Tyagi (Creative Head, 94.3 MyFM) and Mayank Dhingra (Social Media Consultant).
To know more about the conference you can log on to http://www.omc.emagzin.com
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